When sellers actively use account plans, they’re almost 2x as likely to identify significant growth opportunities within their accounts, according to Gartner research.
But account planning needs to be relevant and easy to implement for account managers to adopt it in their daily workflows.
Download this Gartner guide and you’ll discover: 
  • How to realize better customer retention and growth with proven best practices for account planning 
  • Three simple strategies to significantly improve usage, adoption, and perceived value of account plans 
  • Case studies of companies who have successfully increased the adoption and usage of account planning