Nearly four out of five sales organizations experience the frustrating cycle of rebuilding their key account programs every few years to address consistent underperformance. The key account management strategy must be reimagined to increase retention and growth while optimizing resources.
Use this guide to:
- Uncover the three common problems with key account management strategies
- Identify the four shifts in principles required for improved returns
- Build a roadmap to drive growth in the short term and long term