To meet the needs of B2B buyer preferences and the needs of other commercial functions, 86% of sales operations leaders say their scope is broadening across commercial functions. 

As sales operations and revenue operations expand their reach with a broader set of stakeholders, sales operations leaders must ensure delivery of processes, tools, analytics and insights to enable the commercial organization to succeed. 

Dowload this guide to uncover:

  • Survey data on how sales operations’ and revenue operations’ scope and mandate are rapidly expanding to meet wider organizational demand
  • 5 near-term actions to deliver on expanded commercial stakeholder requests 
  • A priority matrix for operationalizing impactful actions