Accelerate the Adoption and Application of Sales Kickoff Content

Design an effective sales kickoff meeting with a lasting impact.

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    Since sales kickoff meetings happen just once a year, agendas often end up overpacked resulting in expensive events with questionable impact on seller engagement. 

    Investment in a sales kickoff meeting can pay dividends when optimized for seller engagement. 

    Use this guide to learn how to: 

    • Plan activities that maximize learning application
    • Increase adoption by designing sessions that keep sellers engaged
    • Inspire sellers to meet company goals 
    • Encourage sellers to leverage peer and expert connections to advance deals long after the event. 

    About this research

    Because sales kickoff only happens once a year, leaders throughout the organization want to use them to communicate with the entire sales team. Too often, the result is an overpacked agenda with more content and messages than can be effectively communicated. Despite the enormous amount of work put into the sales kickoff, sellers can’t absorb all the new information and the delivery. Most sales kickoff events effectively increase sellers’ awareness and understanding of desired behaviors. However, those are only the most basic steps in our behavior change adoption curve. If the behaviors are instead institutionalized and internalized, sellers will return to their sales activities able to live the new behaviors they learned at the sales kickoff.