Chief sales officers are turning to their heads of sales operations to leverage the function’s analytics capabilities to arm them with the insights and analysis they need to guide the sales function through these turbulent times.
Gartner conducted the State of Sales Analytics survey to better understand B2B sales organizations' analytics capabilities today and key areas of strength and opportunities. Download the highlights from our recent survey on:
- Sales analytics’ role and effectiveness
- Data literacy
- Data governance and data quality