Gartner conducted the State of Sales Analytics survey to better understand how B2B sales operations leaders view sales analytics role and effectiveness, data literacy, and data governance and quality.
Download the report to discover insights such as:
- 58% of sales leaders say that complexity of business and underlying data makes sales analytics’ output tough to interpret.
- Only 20% of sales leaders believe it is important to help stakeholders understand implications of analytics findings.
- The No. 1 area identified for data governance team success is setting a strategic vision for the analytics program.