Virtual Briefing: Drive Revenue Growth by Optimizing Account Management

Chief sales officers (CSOs) expect 68% of revenue to come from existing customers which puts an enormous emphasis on account management practices, according to Gartner. While traditional account management models focus primarily on driving product service, a more expansive approach is necessary to engage today’s B2B buyers and drive growth as well as retention. Not adapting account management practices to meet today's buying needs risks CSOs missing growth targets by leaving growth opportunities on the table with existing customers. This invitation-only, complimentary virtual briefing provides sales leaders with trends, ideas and best practices to adapt, modernize and enhance their account management teams and practices. You will hear from a former sales leader on how they would approach optimizing account management and gain insights from peers in your field. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals.

• Identify common pitfalls in account management

• Discover best practices for driving growth through effective account management

• Learn from peer insights and lessons from an organization who has adapted their account management strategy with great success

Return to this web page to watch the virtual briefing. Contact us at gartnervirtualbriefings@gartner.com with questions about viewing this virtual briefing.