Gartner research finds that when a customer leaves a service interaction feeling more confident in their purchase decision, their likelihood of repurchasing, renewing, increasing spend and advocating for that product or service significantly increases. While many customer service and support organizations unintentionally enhance the value customers receive from the product or service they purchased, most have not operationalized the delivery of customer value.
Customer service and support’s first priority should be low-effort resolution, but the best organizations have identified operational efficiencies that allow them to deliver both low-effort experiences and enhanced value.
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