State of the Customer

 Align GenAI investments with new customer behaviors

Customers are 3x more likely to use third-party GenAI tools than company-provided chatbots when resolving service and support issues.

Customer-facing GenAI investments often underperform when they are designed around technology capabilities rather than how customers seek support, complete tasks and transition between AI and human assistance.

Download the latest Gartner Customer Service Insights to:

  • Align GenAI investments with changing customer behaviors
  • Prioritize the channels and use cases most likely to deliver value
  • Prepare service strategy for the next generation of customers

Download the State of the Customer

Align GenAI priorities with how customers seek support, use service channels and engage with AI.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

Company/Organization Information

All fields are required.

Optional