Gartner Research

Product Messaging and Differentiation Primer for 2019

Analyst: Molly Beams

Technology providers must capture and retain the attention of prospective buyers but in today’s noisy market, the window to communicate value is small.  Technology product marketers struggle to create messaging that resonates and clearly conveys what makes their products and services the best option. 

This research provides guidance and best practices to take a more structured approach to messaging and communications and help you: 

  • Develop differentiated positioning
  • Devise a portfolio marketing strategy
  • Create compelling stories

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Learn how to craft a story that captures attention and prompts buyers to engage.

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