Gartner Research

General Manager Update: Are You Ready for the Next Recession?

Develop a product mix and operational models that will optimally position product portfolios in the event of a "turn".

Analyst(s): John-David Lovelock, Max Azaham

Currently, the level of risk surrounding a downturn is higher than normal.  Unfortunately, no one can predict with certainty when exactly the next economic downturn will occur or which among the many possible causes will be the trigger. However one thing is certain, the risk is high enough to warrant preparation and planning. This research provides help general managers (GMs) align their strategies and offering portfolios to prepare for the next recession.

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