Gartner Research

Cool Vendors: The Best Cool Vendors Change the Competitive Landscape

A Gartner Special Report

Analyst(s): Janelle Hill, Rita Sallam, Adrian Leow and Daryl Plummer

The coolest Cool Vendors can change the competitive game for early adopters. History shows that organizations that apply advanced technologies to unique use cases earlier than others reap the largest benefits. However, adopting advanced technologies and solutions from the very coolest providers is not for the faint of heart. Game-changing means paradigm-changing — changing the way people work, what they believe and, potentially, their human abilities. Changing paradigms is more difficult and riskier.

CIOs should consider Cool Vendors whose coolness factors align to their enterprises’ culture and technology profile. Consider: Are you an early adopter, a fast follower or more conservative? 

In this Special Report, we’ll explore: 

  • How Cool Vendors are leveraging advanced digital technologies to change the game.
  • How Cool Vendors are making it easier for mainstream buyers to adopt AI and implement advanced digital capabilities.
  • How Cool Vendors are making the use of new technologies more effective, ethical, secure and safe to reduce personal, business and societal vulnerabilities?

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