Bank products and services are rarely exciting for retail customers. And for corporate customers, they are too often delivered through fixed portals or delivery channels. They are a means to an end, enabling customers to transact, acquire products and consume services that they need to live and operate.
However, that status quo is being disrupted, as financial services are embedded at the consumption level, in the very products, services and supply chains that they are supporting.
Bank CIOs can use this framework to better understand embedded finance and prepare technology infrastructure to support new demand- and supply-side threats and opportunities.
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