Gartner Insights Abstract

Predicts 2024: GenAI Accelerates Product Cycles

Published: 08 January 2024

Summary

Generative AI is poised to accelerate all aspects of a tech CEO’s business. Winners will be those who adopt the technology innovation quickly to gain an advantage. From the way the organization is managed to how products and services are sold to customers, the defining characteristic is speed.

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Overview

Key Findings
  • Generative AI (GenAI) is useful in developing content for product development, product testing, documentation, sales and marketing.

  • With such an incredible rate of change, IT organizations (customers), already saddled with massive technical debt, will not be able to absorb new features at the rate software providers will develop them.

  • More than ever, tangible competitive advantages will be outside of the product features, and the ease of product development via code assistants reduces time-to-market advantages.

  • To finance ever-faster GenAI developments and hire the high-priced talent needed to generate fast-evolving ML algorithms mining LLMs, large amounts of venture capital will be needed. Investors

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