Published: 07 October 2024
Modern competitive and market intelligence solutions use AI capabilities to perform highly complex data extraction and track demand signals to deliver pricing data in real time. Product leaders can use this research to assess the opportunity to supply merchandisers with these tools.
Merchandisers are now demanding insights from both internal and external data sources to optimize sales and profitability.
The majority of merchandisers are still conducting manual analysis of competitors’ prices and assortments.
Only automated, AI-driven tools and solutions enable retailers to receive real-time, granular insights into their competitors’ product, pricing and assortment strategies.
Show retailers what insights can be mined from external data to improve profitability by identifying use cases that can be optimized via solutions with AI capabilities.
Empower new functionality that extends well beyond existing legacy technology, such as syndicated data aggregation and manual processes, by augmenting the retailer’s process
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