Cassandra Long Nordlund supports Customer Experience leaders with journey mapping, boosting customer listening effectiveness (VoC), developing customer-centric culture and building ROI business cases for CX initiatives.
Prior to joining Gartner, Ms. Nordlund analyzed domestic politics and international relations of foreign governments and entities for the U.S. Government.
Public Strategies Inc.
Customer Experience Design and Execution (retired)
Marketing Leadership and Strategy
B.A., Political Science, University of Central Florida,
MPAff, LBJ School of Public Affairs, The University of Texas at Austin
1Customer Experience Journey Mapping
2Voice of Customer
3CX Metrics & Measurement
5Calculating the ROI of CX Projects