Cassandra Nordlund supports Customer Experience leaders with journey mapping, boosting customer listening effectiveness (VoC), developing customer centric culture, and building ROI business cases for CX initiatives.
Prior to joining Gartner, Ms. Nordlund analyzed domestic politics and international relations of foreign governments and entities for the US Government.
Public Strategies Inc.
Customer Experience Design and Execution
CMO Strategy and Innovation
Customer Experience Leadership and Management
University of Central Florida, B.A. Political Science
The University of Texas at Austin, LBJ School of Public Affairs, MPAff
2Voice of Customer
3CX Metrics & Measurement
5Calculating the ROI of CX Projects