Experts
Cassandra Long Nordlund
Director, Advisory
Cassandra Long Nordlund supports Customer Experience leaders with Voice of Customer programs (VOC), personas, journey mapping, developing customer-centric culture, and building ROI business cases for CX initiatives.
Previous experience
Prior to joining Gartner, Ms. Nordlund analyzed domestic politics and international relations of foreign governments and entities for the U.S. Government.
Professional background
US Government
Analyst
Public Strategies Inc.
Account Executive
Areas of coverage
Customer Experience
Customer Acquisition and Retention
Education
B.A., Political Science, University of Central Florida,
MPAff, LBJ School of Public Affairs, The University of Texas at Austin
Top Issues That I Help Clients Address
1Customer Experience Journey Mapping
2Voice of Customer
3CX Metrics & Measurement
4Customer-Centric Culture
5Calculating the ROI of CX Projects