Cassandra Long Nordlund

Sr Principal, Advisory

Cassandra Nordlund supports Customer Experience leaders with journey mapping, boosting customer listening effectiveness (VoC), developing customer centric culture, and building ROI business cases for CX initiatives.

Previous experience

Prior to joining Gartner, Ms. Nordlund analyzed domestic politics and international relations of foreign governments and entities for the US Government.

Professional background

US Government


Public Strategies Inc.

Account Executive

Areas of coverage

Customer Experience Design and Execution

CMO Strategy and Innovation

Customer Experience Leadership and Management


University of Central Florida, B.A. Political Science

The University of Texas at Austin, LBJ School of Public Affairs, MPAff

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Top Issues That I Help Clients Address

1Journey Mapping

2Voice of Customer

3CX Metrics & Measurement

4Customer-Centric Culture

5Calculating the ROI of CX Projects