Cassandra Long Nordlund supports Customer Experience leaders with Voice of Customer programs (VOC), personas, journey mapping, developing customer-centric culture, and building ROI business cases for CX initiatives.
Prior to joining Gartner, Ms. Nordlund analyzed domestic politics and international relations of foreign governments and entities for the U.S. Government.
Public Strategies Inc.
Customer Acquisition and Retention
B.A., Political Science, University of Central Florida,
MPAff, LBJ School of Public Affairs, The University of Texas at Austin
1Customer Experience Journey Mapping
2Voice of Customer
3CX Metrics & Measurement
5Calculating the ROI of CX Projects