Cassandra Long Nordlund

Director, Advisory

Cassandra Long Nordlund supports Customer Experience leaders with journey mapping, boosting customer listening effectiveness (VoC), developing customer-centric culture and building ROI business cases for CX initiatives.

Previous experience

Prior to joining Gartner, Ms. Nordlund analyzed domestic politics and international relations of foreign governments and entities for the U.S. Government.

Professional background

US Government


Public Strategies Inc.

Account Executive

Areas of coverage

Customer Experience Design and Execution (retired)

Marketing Leadership and Strategy

Customer Experience


B.A., Political Science, University of Central Florida,

MPAff, LBJ School of Public Affairs, The University of Texas at Austin

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Top Issues That I Help Clients Address

1Customer Experience Journey Mapping

2Voice of Customer

3CX Metrics & Measurement

4Customer-Centric Culture

5Calculating the ROI of CX Projects