Gartner Expert

Cassandra Long Nordlund

VP, Team Manager

Cassandra Long Nordlund is a Team Manager for the Marketing Industry Team covering Consumer Product Goods, Travel and Hospitality, and Retail.

Previous experience

Prior to joining Gartner, Ms. Nordlund analyzed domestic politics and international relations of foreign governments and entities for the U.S. Government.

Professional background

US Government


Public Strategies Inc.

Account Executive

Areas of coverage

Customer Experience

Industry Marketing Strategy and Execution


B.A., Political Science, University of Central Florida,

MPAff, LBJ School of Public Affairs, The University of Texas at Austin

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Top Issues That I Help Clients Address

1Customer Experience Journey Mapping

2Voice of Customer

3CX Metrics & Measurement

4Customer-Centric Culture

5Calculating the ROI of CX Projects