- Gartner client? Log in for personalized search results.
Gartner Expert
Cassandra Long Nordlund
VP, Team Manager
Cassandra Long Nordlund is a Team Manager for the Marketing Industry Team covering Consumer Product Goods, Travel and Hospitality, and Retail.
Previous experience
Prior to joining Gartner, Ms. Nordlund analyzed domestic politics and international relations of foreign governments and entities for the U.S. Government.
Professional background
US Government
Analyst
Public Strategies Inc.
Account Executive
Areas of coverage
Customer Experience
Industry Marketing Strategy and Execution
Education
B.A., Political Science, University of Central Florida,
MPAff, LBJ School of Public Affairs, The University of Texas at Austin
Top Issues That I Help Clients Address
1Customer Experience Journey Mapping
2Voice of Customer
3CX Metrics & Measurement
4Customer-Centric Culture
5Calculating the ROI of CX Projects