Gartner Research

Product Marketing Impact Primer for 2020

Maximize impact and drive growth

Analyst: Michael Maziarka 

Finding potential technology buyers and effectively communicating value has historically been a primary focus for technology marketing teams. However, changing buying dynamics have made this goal increasingly challenging. Buyers are in control, harder to reach and more discerning in their selection process in part because it is not an easy process for them, especially for significant purchases. 

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