Growth and market share are critical to retailers
Digital-savvy consumers, new entrants and new business models are upending traditional retail. According to the 2018 Gartner CIO Survey, growth (44%) far outpaces digital strategies (15%) as a business priority for retailers reacting to the threat. Retailers must come to grips with the evolution of new customer groups, including things, and their expectations for the customer experience. Gartner helps you prioritize investments based on a modernized technology foundation so you can innovate, manage data, execute successfully and transform to a unified, customer-led digital retail business.