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Digital Transformation for Retailers

Evolve from multichannel to unified, customer-led commerce

Growth and market share are critical to retailers

Digital-savvy consumers, new entrants and new business models are upending traditional retail. According to the 2018 Gartner CIO Survey, growth (44%) far outpaces digital strategies (15%) as a business priority for retailers reacting to the threat. Retailers must come to grips with the evolution of new customer groups, including things, and their expectations for the customer experience. Gartner helps you prioritize investments based on a modernized technology foundation so you can innovate, manage data, execute successfully and transform to a unified, customer-led digital retail business.

Customer-centric experience

Successful unified retail commerce enables and enhances customer lifestyles with consistently pleasurable experiences. Retail CIOs should invest in technologies that unify customer-facing processes.

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Understand the latest trends impacting retail

Turn your vision into action at Gartner Symposium/ITxpo, where the world’s top CIOs gain a strategic view of the emerging trends shaping IT and business. Thanks to this unparalleled gathering of Gartner analysts, industry experts, peers and solution providers, you can explore new ways to approach critical challenges, make decisions with confidence, and achieve greater impact as a leader.