Information Technology

Gartner Glossary

Advanced Analytics

Advanced Analytics is the autonomous or semi-autonomous examination of data or content using sophisticated techniques and tools, typically beyond those of traditional business intelligence (BI), to discover deeper insights, make predictions, or generate recommendations. Advanced analytic techniques include those such as data/text mining, machine learning, pattern matching, forecasting, visualization, semantic analysis, sentiment analysis, network and cluster analysis, multivariate statistics, graph analysis, simulation, complex event processing, neural networks.


Read reviews of Advanced Analytics Service Providers for Marketing…

Gartner Peer Insights has over 14 reviews on 10 + vendors in the Advanced Analytics Service Providers for Marketing market. Learn about these companies and these products from IT professionals who have first-hand experience with them.

 

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