Information Technology

Gartner Glossary

Answer Marketplace

An answer marketplace is a social environment where a participant can pose a question, and other participants can contribute and refine answers. Although answer marketplaces are possible in just about any social media environment, they are specifically designed to facilitate the activity with structures enabling an exchange of value, such as money or points. For example, participants posing a question can offer remuneration for an answer, and answer providers can quote a “price” for their expertise. The two parties can offer and counteroffer. Questioners can review several bids and credentials and choose the most desired. The process can be public or private (meaning anonymity is managed as part of the marketplace process). Results of the interaction may also be public or private.

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