Information Technology

Gartner Glossary

Automatic Content Recognition (ACR)

Automatic content recognition (ACR) refers to the ability of a client application (typically a smartphone or media tablet app) to identify a content element within its proximity _ audio, video or digital image _ based on sampling a portion of the audio or video (or image), processing the sample and comparing it with a source service that identifies content by its unique characteristics such as audio or video fingerprints or watermarks.


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