Information Technology

Gartner Glossary

Caller ID

Caller ID is a telephone service that records the telephone numbers of incoming calls; it is a form of automatic number identification (ANI). Caller ID systems can be integrated with customer databases to streamline call management processes. This integration gives the agent receiving a call instantaneous access to relevant information about the caller. For example, when a customer calls, that customer’s name immediately appears on the agent’s computer screen. The screen might include information about the product a customer purchased and the purchase date. The system could also display the client’s previous call history, information about other products the customer owns and price promotions on products that might also be appealing to that caller, based on a profile in the database.

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