Information Technology

Gartner Glossary


A channel is defined by a combination of three factors: A target device, for example, a mobile phone, personal digital assistant (PDA) or a PC; an interaction paradigm, for example, a graphical user interface (GUI), e-mail, voice response or video; and business practices, that is, channel-specific elements of business that may include payment services, shipment processes, taxation, customer support and authentication.

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