Gartner Webinars
Expert insights and strategies to address your priorities and solve your most pressing challenges.
- Gartner client? Log in for personalized search results.
Information Technology
Gartner Glossary
Channel Analytics
A superset of Web analytics, channel analytics are not restricted to Web channels, but include direct mail, the customer contact center, mass media, store or branch locations, and all other distribution or customer-contact channels. The different elements of business — for example, payment and shipment processes, and customer support and authentication — need to be measured and analyzed. Channel analytics examine costs, usage, efficiency, integrity, integration with other systems and the value of each channel, separately and in relation to each other.
Recommended Content for You
Experience Information Technology conferences
Join your peers for the unveiling of the latest insights at Gartner conferences.
Recommended Webinars for You
238 Items