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Gartner Glossary
Competitive Intelligence (CI)
Competitive intelligence (CI) is the analysis of an enterprise’s marketplace to understand what is happening, what will happen and what it means to the enterprise. CI business goals may be offensive — positioning the company in the marketplace, plotting a course for future positioning, and allocating short- and long-term resources. Goals may also be defensive — knowing what is happening, what may happen and how to react.
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