Information Technology

Gartner Glossary

Consumer-generated Media (CGM)

Consumer-generated media (CGM) refers to any written, audio or video content created by end users, using basic or semiprofessional tools. CGM can include one-consumer-to-many applications such as photo sharing, publishing via blogs, podcasting, social network videoblogging and the like, as well as “auteurs” looking to get their content to an audience.

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