Information Technology

Gartner Glossary

Context-enriched Content

Context-enriched content is the content, information and data ranging from articles to advertising based on the user’s context that is served to whatever medium the recipient is using to interact with that content. The media may be a Web browser, a mobile phone, a media tablet or printed materials. Context-enriched content is differentiated from traditional communications by incorporating the user’s context and an assessed understanding of the user’s need in the moment.

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