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Gartner Glossary
Customer Analytics
Customer analytics is the use of data to understand the composition, needs and satisfaction of the customer. Also, the enabling technology used to segment buyers into groupings based on behavior, to determine general trends, or to develop targeted marketing and sales activities.
Also see:
- Gartner’s Data & Analytics Summit – The explosion of data sources, big data analytics use cases, technology and analytics roles is yielding a wealth of new business opportunities. Learn more about how to leverage these opportunities at Gartner’s Data & Analytics Summit
- Free research and webinars from Gartner on Big Data Analytics.
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