Information Technology

Gartner Glossary

Customer Experience Management (CXM)

Customer experience management (CXM) is the discipline of understanding customers and deploying strategic plans that enable crossfunctional efforts and customer-centric culture to improve satisfaction, loyalty and advocacy.

Learn how to implement CX to drive retention and growth as a tech CEO

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Related Terms

Customer Communications Management (CCM)

Customer Engagement Center (CEC)

Customer Experience

Voice of the Customer (VoC)

Customer Communications Management (CCM)

Customer Engagement Center (CEC)

Customer Experience

Voice of the Customer (VoC)

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