Information Technology

Gartner Glossary

Data Broker

A Data Broker is a  business that aggregates information from a variety of sources; processes it to enrich, cleanse or analyze it; and licenses it to other organizations. Data brokers can also license another company’s data directly, or process another organization’s data to provide them with enhanced results. Data is typically accessed via an application programming interface (API), and frequently involves subscription type contracts. Data typically is not “sold” (i.e., its ownership transferred), but rather it is licensed for particular or limited uses. (A data broker is also sometimes known as an information broker, syndicated data broker, or information product company.)

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