Gartner Webinars
Expert insights and strategies to address your priorities and solve your most pressing challenges.
- Gartner client? Log in for personalized search results.
Information Technology
Gartner Glossary
Data Monetization
Data Monetization refers to the process of using data to obtain quantifiable economic benefit. Internal or indirect methods include using data to make measurable business performance improvements and inform decisions. External or direct methods include data sharing to gain beneficial terms or conditions from business partners, information bartering, selling data outright (via a data broker or independently), or offering information products and services (for example, including information as a value-added component of an existing offering).
Discover new data monetization opportunities in this on-demand webinar.
Recommended Content for You
Experience Information Technology conferences
Join your peers for the unveiling of the latest insights at Gartner conferences.
Recommended Webinars for You
396 Items