Information Technology

Gartner Glossary

Digital Ad Operations Platforms

Digital ad operations platforms are advertising operations and management software for publishers and other sellers of digital advertising that support sales, pricing, optimization, yield management, analytics and delivery of advertising traffic and assets across multiple digital channels, including online, mobile, signage and new formats for digital TV.


Experience Gartner virtual conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.