Information Technology

Gartner Glossary

Digital Agencies

Digital agencies are strategic and creative marketing agencies focused on user experience, mobile, social, data gathering and analytics apart from providing creative services and promotional offerings (supported by analytics and optimization of the promotional mix). Once dominated by communications and promotional activities, digital agencies today help explore new sources of growth, including market diversification and product ideation and development. Leaders have business transformation consulting skills to help extend core businesses into the digital world.

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