Gartner Glossary

Digital Transformation Consulting (dtc)

Digital transformation consulting (DTC) services are strategy and transformation consulting services supporting senior business stakeholders, such as CEOs, COOs, chief marketing officers (CMOs) and other business leaders. DTC particularly helps these leaders in efforts to leverage digital technologies that enable the innovation of their entire business or elements of their business and operating models. Specific capabilities include consulting services for digital strategy and transformation, digital operations, and digital customer experience.