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Gartner Glossary
Electronic Customer Relationship Management (e-CRM)
Electronic customer relationship management (e-CRM) involves the integration of Web channels into the overall enterprise CRM strategy with the goal of driving consistency within all channels relative to sales, customer service and support (CSS) and marketing initiatives. It can support a seamless customer experience and maximize customer satisfaction, customer loyalty and revenue.
Read reviews of CRM and Customer Experience Implementation Services, Worldwide…
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