Gartner Webinars
Expert insights and strategies to address your priorities and solve your most pressing challenges.
Information Technology
Electronic coupons (e-coupons) are the digital form of a paper coupon or voucher (also known as an “offer”), and can encompass several formats, including mobile and social coupons. An e-coupon can be part of a single-party process, where a retailer issues a coupon via its campaign management system for redemption in its stores, or it can be a multiparty process, such as digitized brand manufacturer coupons that are distributed in a variety of ways, such as redeemed in stores or processed by clearinghouses.
Join your peers for the unveiling of the latest insights at Gartner conferences.
Expert insights and strategies to address your priorities and solve your most pressing challenges.