Information Technology

Gartner Glossary

Electronic Coupons (e-Coupons)

Electronic coupons (e-coupons) are the digital form of a paper coupon or voucher (also known as an “offer”), and can encompass several formats, including mobile and social coupons. An e-coupon can be part of a single-party process, where a retailer issues a coupon via its campaign management system for redemption in its stores, or it can be a multiparty process, such as digitized brand manufacturer coupons that are distributed in a variety of ways, such as redeemed in stores or processed by clearinghouses.

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