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Gartner Glossary
Enhanced Messaging Service (EMS)
Enhanced messaging service (EMS) uses some features defined in the Short Message Service (SMS) specification to enhance the user experience when sending messages. A thin client is added to the mobile phone and by using standard SMS parameter fields, such as the user data header, binary-encoded and concatenated messages can be sent that display enriched content, such as italicized, emboldened or underlined text, predefined sounds, monophonic tunes and static or animated images.
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