Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.
Information Technology
Gartner Glossary
Integrated Marketing Management
Integrated marketing management (IMM) represents the business strategy, process automation and technologies required to integrate people, processes and technologies across the marketing ecosystem. IMM supports closed-loop marketing by integrating operational, executional and analytical marketing processes from concept/idea to planning to resource allocation to creation/project management to piloting to full-scale execution through to evaluation and analysis.
Related Content
Experience Gartner conferences
Gartner Webinars
Expert insights and strategies to address your priorities and solve your most pressing challenges.
