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Information Technology
Integrated marketing management (IMM) represents the business strategy, process automation and technologies required to integrate people, processes and technologies across the marketing ecosystem. IMM supports closed-loop marketing by integrating operational, executional and analytical marketing processes from concept/idea to planning to resource allocation to creation/project management to piloting to full-scale execution through to evaluation and analysis.
Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.
Expert insights and strategies to address your priorities and solve your most pressing challenges.