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Gartner Glossary
M-business
Mobile business (m-business) refers to new business models enabled by the extensive deployment of key mobile and wireless technologies and devices (for example, Bluetooth, e-purses, smartphones, UMTS and WAP), and by the inherent mobility of most people’s work styles and lifestyles. The value proposition of m-business is that the user can benefit from information or services any time and in any place.
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