Gartner Webinars
Expert insights and strategies to address your priorities and solve your most pressing challenges.
- Gartner client? Log in for personalized search results.
Information Technology
Gartner Glossary
Marketing Automation Platform
Marketing automation platforms support lead management, scoring and nurturing activities across multiple marketing channels. The main goal of these systems is to convert contacts into scored, nurtured leads for sales teams to close. They assist with data cleansing by eliminating incomplete or redundant lead information, and with lead augmentation by providing additional information about prospects. Lead process management and multichannel orchestration and execution are the primary functions of marketing automation in a B2B or business-to-business-to-consumer (B2B2C) context.
Recommended Content for You
Experience Information Technology conferences
Join your peers for the unveiling of the latest insights at Gartner conferences.
Recommended Webinars for You
238 Items