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Information Technology
Marketing performance management (MPM) encompasses the technologies and services for solutions that support marketing’s ability to gain access to insights, analyze data, make predictions, and optimize marketing programs, campaigns and resources. At the foundational level, MPM includes a data repository, BI tools and analytical workbenches. At the strategic level, MPM provides role-based access to information and KPIs through dashboards, visualization, point-and-click analysis, modeling, simulation and optimization.
Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.
Expert insights and strategies to address your priorities and solve your most pressing challenges.