Information Technology

Gartner Glossary

Marketing Service Providers (MSPs)

Marketing service providers (MSPs) supply professional services, system integration, creative services, third-party data, and application service provider (ASP) and hosted solutions for marketing organizations. MSPs’ competencies include customer data integration (CDI), data quality and deduping, database marketing, prospecting, campaign management, marketing resource management (MRM), customer analytics, e-marketing and advertising. Competencies range from technology hosting to full business process outsourcing.

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