Gartner Webinars
Expert insights and strategies to address your priorities and solve your most pressing challenges.
- Gartner client? Log in for personalized search results.
Information Technology
Gartner Glossary
Marketing Automation System
A marketing automation system is a system that helps marketers execute multichannel marketing campaigns by providing a scripting environment for authoring business rules and interfaces to a variety of third-party applications.
91 Percent of Marketing Automation Software Buyers Are Shopping for the First Time, Finds 2014 Study
Related Content
Experience Information Technology conferences
Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conference series.
