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Information Technology
Gartner Glossary
Marketing Automation System
A marketing automation system is a system that helps marketers execute multichannel marketing campaigns by providing a scripting environment for authoring business rules and interfaces to a variety of third-party applications.
91 Percent of Marketing Automation Software Buyers Are Shopping for the First Time, Finds 2014 Study
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Gartner Digital Workplace Summit
Join our panel of industry leaders and Gartner experts to explore key market insights, business goals, digital workplace strategic plans and much more.
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