MXDPs serve to centralize life cycle activities — designing, developing, testing, distributing, managing and analyzing — for a portfolio of multiexperience apps. Multiexperience refers to the various permutations of modalities (e.g., touch, voice and gesture), devices and apps that users interact with on their digital journey across the various touchpoints. Multiexperience development involves creating fit-for-purpose apps based on touchpoint-specific modalities, while at the same time ensuring a consistent user experience across web, mobile, wearable, conversational and immersive touchpoints.
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