Information Technology

Gartner Glossary

Personalization Engines

“Personalization engines apply context about individual users and their circumstances to select, tailor and deliver messaging such as content, offers and other interactions through digital channels in support of three use cases — marketing, digital commerce and customer experience. These personalized interactions can increase conversion, marketing effectiveness and customer satisfaction, thereby improving business results.

Personalization engines are sold as stand-alone software or can be embedded in web content management, content marketing, multichannel marketing hubs and digital commerce platforms. This market focuses only on vendors who offer personalization engines as stand-alone solutions.”


Read reviews of Personalization Engines…

Gartner Peer Insights has over 214 reviews on 24+ vendors in the Personalization Engines market. Learn about these companies and these products from IT professionals who have first-hand experience with them.

 

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