Information Technology

Gartner Glossary

SFA (Sales Force Automation)

Using technology to automate the sales process. Some technologies that can be used for sales automation are:

•     Laptop computers

•     Personal digital assistants

•     Contact databases

•     Interactive selling systems


Experience Gartner conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.