Information Technology

Gartner Glossary

SFA (Sales Force Automation) — Direct Sales (Field Sales/Inside Sales)

Direct sales software builds on the attributes of technology, functionality and value of order management systems and also includes the functionality for sales execution and sales operations. The direct B2B sales organization is the traditional sales channel, composed of internal sales resources focused on the selling of products or services directly into the client, customer and prospect base as employees of the provider company. Direct sales resources may be field-based, calling on customers face to face at their locations, or inside sales, selling from a desk environment over the phone.


Experience Gartner virtual conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.