Information Technology

Gartner Glossary

Social Media

Social media is an online environment where content is created, consumed, promoted, distributed, discovered or shared for purposes that are primarily related to communities and social activities rather than to functional, task-oriented objectives. “Media,” in this context, represents an environment characterized by storage and transmission, while “social” describes the distinct way these messages propagate in a one-to-many or many-to-many fashion.

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