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Information Technology
Gartner Glossary
Web Content Management (WCM)
Web Content Management (WCM) is the process of controlling the content to be consumed over one or more online channels through the use of commercial, open-source or hosted management tools based on a core repository. We exclude products such as portals and e-commerce engines even though these technologies have overlapping functions in areas such as personalization, content management and content delivery.
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