A leading home-building firm struggled with positive brand awareness after the housing bubble collapse. Using Gartner’s research and expert analysis, our client was able to refine its digital marketing strategy to improve its reputation and brand awareness.
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Mission-critical priority
The client needed to build a new digital marketing team to increase lead generation and a framework to evaluate its social media approach to improve the brand’s reputation.
How Gartner helped
Gartner helped the client organize the new digital marketing team to deal with reputation and brand awareness, and to improve digital marketing strategy.
Additionally, Gartner’s expert counsel for overall digital marketing strategy helped identify a third party for capturing social media metrics and enhancing social offerings.
Business impact
With Gartner for Marketers, the client:
Refined its digital marketing strategy, and built alignment and momentum within the organization
Improved digital marketing strategy and action plans
Industry:
Housing
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