Celebrities are using the support of their fans for good by way of raising money for charity.
Actors including John Krasinski, Mindy Kaling, and Kristen Bell have all turned to social media for help raising money for charity in honor of their birthdays. Kaling consulted Twitter for fan suggestions on charities to donate to for her 40th birthday, giving $1,000 to forty different charities and encouraging her fans to participate as well. Some celebrities choose to partner with one specific charity, as Krasinski did when he raised money for Family Reach by accepting donations via Venmo. Although Instagram dominates influencer marketing, according to a Gartner L2 report, many celebrities have been using Twitter to promote their charitable endeavors because of how easily they can publicly interact with fans on the platform.
Birthday fundraisers are nothing new, as Facebook has allowed users to choose a birthday charity since 2017. However, when it is a celebrity promoting a charity in their own honor, fans may be more inclined to contribute because it can feel like they are connecting with their favorite stars. Charities partnered with Venmo also makes it easy for people to quickly donate money from their smartphone and carry on with their day.
Celebrities championing fundraisers via social media is a do-good trend brands may want to jump on. As companies and consumers look for ways to be more socially conscious, enlisting fans to take part in acts of charity could garner support and help revitalize a new era of influencers.